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FIB - Scams 101
21 Things U Need To Know About AWAI Michael Masterson
Posted By: Jim Wilcox In Response To: SCAMS Outright lies,... NOw on Mp3 (Virginia R.Sanders)
Date: Thursday, April 19, 2007, at 11:47 a.m.(pst)
In Response To: SCAMS Outright lies,... NOw on Mp3 (Virginia R.Sanders)
It's hard to decide which word best describes this whole AWAI Michael Masterson scheme but words that come to mind are fraud, scam, ripoff, con, fake or hoax. Here are 21 things you need to know about AWAI and Michael Masterson's Accelerated Six Figure Copywriting Program.
1 AWAI is not a school. In fact, they recently got into some legal difficulties with the State of Florida for pretending to be a school.
2 The program is nothing more than a cheap correspondence/home study course. There are no graduates, no diplomas. and after completion, you've gained no credentials or credibility.
3 The critiques they offer to do on your assignments are done by copywriter wannabes, not real professional copywriters. They pay these wannabes $10 for each critique.
4 The company operates out of a dingy little building on a dumpy side street in Delray Beach Florida. If you ever visited the place, you wouldn't buy anything from them.
5 The so-called copywriting experts who answer student's questions are not even copywriters.
6 The promotions they use to sell the course is absolutely filled with careful omissions, half-truths, lies, distortions, deceptions, selective memories, phony testimonials, exaggerated claims, over-simplifications, forced conclusions, unsubstantiated “facts” and good old fashioned trickery. It really is a remarkably involved and finely crafted charade that convinces people they can truly earn $100,000+ a year after taking some poorly written, lame correspondence course or attending a silly 3-day rah-rah “bootcamp”… for a hefty price.
7 The testimonials they use a worthless, many written by people who are paid to speak at AWAI seminars and who have other business dealings with the company. Michael Masterson often uses testimonials from family members.
8 At AWAI "bootcamps, the so-called job fair is nothing more than a bunch of Michael Masterson's cronies pretending to be interested in AWAI students.
9 The program is so lame that they have to throw in a bunch of "valuable" booklets revealing "secrets" in an effort to entice you to buy. None of this extra stuff is any better than the course itself which is a poorly written, rudimentary introduction to copywriting. The main part of the program is nothing more than a cheap 500 page spiral bound book with a lot of blank pages for you to do your "exercises".
10 In many ways, the course itself is a continuation of the promotions used to sell it. It is designed to set the stage for additional purchases.
11 After you buy, AWAI will badger you to death trying to get you to spend more money on their "master's" program, bootcamps, CD's, DVD's, teleconferences, etc.
12 There is little evidence that Michael Masterson can actually write decent copy. Like most of these self-appointed copywriting gurus, he never seems to actually be practicing his profession. You would think there would be a lot more money in selling billions in products and services than in selling silly get rich quick copywriting courses. And for some strange reason, you never see any copy that was ever written by the guy.
13 If AWAI was really cranking out the next generation of superstar copywriters, wouldn't they have trouble retaining their own employees? Wouldn't their employees be constantly leaving to greener, more profitable copywriting pastures? Or maybe their employees know it's all baloney.
14 When trying to secure a job as a copywriter, saying you completed the Michael Masterson's Accelerated Six Figure Copywriting Program will only get you laughed at. The real world is looking for real, creative, talented, educated, experienced copywriters who know how to drive sales, not correspondence course graduates.
15 The truth is, AWAI is simply telling you what you want to hear. They say it's fast, it's easy, anybody can do it, there's big money in it, you'll get famous, people will envy your new life, you can live and work anywhere, etc. They even call it retirement. None of this is true.
16 But the scam is so good that some people are into the course for a few years before they realize they've been constantly shelling out money and their careers are still stuck at the starting gate. Actually, some "students" never figure it and go around proudly calling themselves AWAI members or graduates.
17 When negative comments start popping up on the Internet, AWAI has employees, friends and family start posting phony testimonials to offset the bad press.
18 You can buy a $20 book at your local bookstore and get better copywriting instruction than AWAI's $500 program.
19 Michael Masterson uses the same approach with his ezine Early To Rise (ETR). He is constantly selling himself as an expert on everything and offers a steady stream of worthless "get rich quick" schemes.
20 If you've already purchased the program, don't feel bad. You're no alone. Like I said, it's an effective scam.
21 The guy's real name is Mark Ford. There is no such person as Michael Masterson. Now why do you suppose he'd use a phony name? Hmmm?
Messages In This Thread
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And finally, all you scammers out there will do well to remember that TRUTH IS AN ABSOLUTE DEFENSE against charges of libel, defamation, and slander... so if you're operating just a hop, skip, and jump ahead of the law, you might want to think twice before doing anything stupid... (AND SHAME ON YOU!!).