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FIB - Scams 101
Re: No time any more - how to market???
Posted By: Woody Quinones In Response To: Re: No time any more - how to market??? (Diana)
Date: Friday, September 14, 2007, at 8:53 a.m.(pst)
Hi Diana,
The biggest problem I see is that you are trying to do it all. Now that you are hit with two unforeseen situations, that require your attention, your business takes a hit.
If you want to avoid these hits to your business in the future, consider leveraging your business to others with skills that can help you.
Leveraging someone's skills is simply this, if I hired an accountant, that did my books, receivables and notified me when it's time to buy, sell or don't do anything yet, then I am leveraging their skills.
Having them use their abilities, to do tasks that take away from my productive time, frees up my time to do what I do best. Now all I have to do is monitor what the accountant does, rather than doing what an accountant does.
If your husband Steve, is on disability and can sit at the computer, then maybe he has some skills that are not being utilized or are under developed, that could be leveraged to help your online business.
If he's anything like me, when I'm not working or have been injured and can't work, I begin to feel discouraged that I'm not doing my part to help out my family.
There is something to be said about a productive man. When we are unproductive, we are worthless, but put something in our hand to do, stand back because it's going to get done one way or another.
If Steve does not have the necessary skills, then maybe now is the time he wouldn't mind learning new skills. It will give him hope that he is still employable. It gives him a way to focus on a task without focusing on how he is not able to work.
You've also mentioned that you hired your daughter once. Why not releverage her skills. Having your husband and daughter in place, frees you up to go check on your dad.
Having two members of your family working in conjunction with your business, only adds more value and let's your customers continue getting immediate attention, without any delays.
If you do bring them on, hire them just like any business would. Pay them. Monitor them. Evaluate their progress. Reward them for increasing sales.
Right now at this stage when funds are limited, leverage the skills around you. It may not be ideal, but your business will thank you with growth and increased profits.
Finally, in the future when other non-business related situations arise, you will have the peace of mind that business is in good hands, is being handled they way you want, and now you can attend to the other matter at hand.
When you get to this stage, you are no longer a business owner, you've become a CEO. C-Ya!
Woody Quiñones
The Promotional Guy
The Fastest Growing Money Making Problem Could Be At The Corner Store
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