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FIB - Scams 101
Re: AWAI COPYWRITER MONICA DAY SUFFERS COLLATERAL DAMAGE
Posted By: Katie Yeakle In Response To: AWAI COPYWRITER MONICA DAY SUFFERS COLLATERAL DAMAGE (Tim)
Date: Monday, October 8, 2007, at 6:07 p.m.(pst)
In Response To: AWAI COPYWRITER MONICA DAY SUFFERS COLLATERAL DAMAGE (Tim)
There are two people behind this unfounded, jealousy-inspired attack on Monica Day ... and this whole string of inflammatory posts about Michael Masterson, American Writers & Artist Inc and Early To Rise.
They are a husband and wife. Both former employees of either AWAI or ETR. They both profited from their association with us and benefited from Michael’s tutelage. However, they are both now disgruntled because they are no longer employed by us … a direct result of inadequate job performance.
They have turned to this forum to post their highly inaccurate and malicious rants … under cover of false names … which, ironically, is something they condemn.
To learn the truth, I encourage you visit AWAI’s and ETR’s websites … where you will find real reviews from real customers. Or email me directly. I’ll gladly answer any questions you may have.
Monica isn’t going to dignify this attack with any more responses on this forum … especially now that she knows who’s behind it.
But she's told any one who’s contacted her directly as a result of this couple’s postings that…
She has have never -- not in a promotion, testimonial, or issue of the Copy Protégé, lied or even exaggerated what she’s achieved in the last five years --and she has the tax returns to prove it.
She knows personally and through the readership of the her e-zine dozens of people who have done exactly what she did … start the AWAI program with nothing more than a dream, and make a go of it. Some advance quickly and make the big bucks, others make supplemental income, and still others take what they learn and apply it to other areas of their life. And yes, some get to a certain point and realize it isn't for them.
And, she adds:
“I really am saddened by these posts. At first, they bothered me because they were hurting people I care about, lying outright, and exercising a meanness of spirit that seemed so unwarranted and unfair.
But they real reason they are so harmful is the couple writing them are attempting to rob others of a valuable opportunity. They want to destroy the hope and motivation of others for their own selfish reasons. Don’t hand over yours.”
Katie Yeakle, Exec. Dir, AWAI
>> AWAI Copywriter Monica Day Suffers Collateral Damage
>> Wow Monica, you are some kind of super persuasive writer. Who taught
>> you how to do that? But I’m confused. What the heck were you trying to say
>> in your post?
>> Of course you don’t agree with anything posted here because you are a
>> beneficiary of this scam.
>> By the way, for everyone else, the story goes that Monica attended one
>> of the AWAI bootcamps and somehow ended up sitting next to Mark Ford (aka
>> Michael Masterson). Then she spilled her guts out to him saying a new
>> career in copywriting was her last resort (or words to the effect).
>> Her desperation, accompanied with her always plunging neckline must
>> have triggered something with Ford and next thing you know, with no
>> talent, no background and no experience, Monica spent a year writing
>> promotions for ETR (another of Ford’s rip-off businesses located in the
>> same building as AWAI)
>> Last I heard she was writing for one of Agora’s divisions, The
>> Sovereign Society, another sleaze company with Ford’s hands all over it.
>> (Can anyone say “disgraced pedophile former U.S. Representative investment
>> Anyway, for a real laugh, this is the headline used for the 2007 AWAI
>> copywriting bootcamp going on this month in Delray Beach Florida.
>> “I attended my first AWAI Bootcamp in 2002 and within 3 months earned
>> over $17,000 from copywriting assignments! I haven’t missed one since, and
>> every single time I come home, my income in the following months doubles
>> as a direct result of the contacts I meet, the new writing tips and
>> techniques I learn, and the surge in my energy and motivation. I am well
>> into six figures by now — and I know I still have lots of room to grow and
>> learn. But if you ask me what one business-building activity worked the
>> best for me, I would tell you, hands-down, it was attending my first AWAI
>> Bootcamp... and each one thereafter.”
>> — Monica Day, Freelance Copywriter
>> First time I read this, I almost died laughing. Not only is it stupid
>> drivel, it’s incredibly poorly written. And the truth is, it’s all
>> completely unsubstantiated. No proof… period. Doesn’t AWAI’s copywriting
>> course stress the need for proof?
>> So according to Monica, we are expected believe, out of the clear blue
>> sky, all this work just fell into your lap. A million copywriters running
>> around scrambling for work, and $17,000 just gravitated to her simply by
>> attending the dumb bootcamp. Even worst, the implication is that this is
>> common and that by attending the over priced bootcamp, you can expect to
>> find yourself experiencing the same good fortune.
>> Plus, her ”income doubles” in the months following the
>> bootcamps…”every single time”? Kinda crosses the line from unsubstantiated
>> to a lie, wouldn’t you say?
>> But that’s what AWAI and Mark Ford (aka Michael Masterson) do. They
>> take isolated, one-of-a-kind circumstances, or manufactured situations,
>> and write them up so they can screw good people out of their money.
>> And you accuse this board of “half-truths”?
>> Monica, sweetie, I’ve read plenty of your copy. You’re nothing
>> special… boring, unimaginative and often, semi-incoherent…and that’s being
>> You’re just a little footnote here… suffering a little collateral
>> damage. That’s all.
>> Anyone else want to take a stab at it?
Messages In This Thread
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