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PROTECT YOURSELF FROM SCAMS!  Research all business opportunities thoroughly, and never blow off other people's bad experiences.  Ask around (and listen!).  The Scams101 Message Board is a good place to start.  What's that?  You've found a Biz Op and you're wondering if it's endorsed by FIB?...  Not unless it's listed in MaaMaw's Magnificent Toolbox.






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FIB - Scams 101

Re: Michael Masterson/AWAI Copywriting Course Scam

Posted By: Katie Yeakle
Date: Monday, October 8, 2007, at 6:51 p.m.(pst)

In Response To: Re: Michael Masterson/AWAI Copywriting Course Scam (Jim Wilcox)

Through simple internet research, we were able to identify Jim Wilcox as Charlie Crowell of Boca Raton, FL. We believe that Charlie is behind this string of inflammatory posts about Michael Masterson, American Writers & Artists Inc. and Early to Rise. He and his wife, Maggie, are former employees of either AWAI or ETR. They both profited from their association with AWAI and ETR and benefited from Michael’s tutelage. However, they are both now disgruntled because they are no longer employed by us … a direct result of inadequate job performance.

They have turned to this forum to post their highly inaccurate and malicious rants … under cover of false names … which, ironically, is something they condemn.

Investigation into the other posts here … which are very similar in tone and content to the ones posted by Mr. Crowell posing as Jim Wilcox … lead us to believe he is using multiple names to fan false interest in his unsubstantiated claims.

To learn the truth, I encourage you visit AWAI’s and ETR’s websites … where you will find real reviews from real customers.

Katie Yeakle
AWAI, Executive Director

>> I've read the Michael Masterson Copywriting Course. Someone gave me a
>> copy. It's maybe 500 pages in a spiral notebook. Many pages are just blank
>> so you can do your "assignments". Your local bookstore offers
>> better copywriting material than any of the self appointed gurus offer.

>> Anyway, because the book isn't very enticing, they add other stuff to
>> make it look more attractive. They throw in some dumb booklets loaded with
>> "secrets" about copywriting. They also offer to have a couple
>> samples "critiqued" but these critiques are done by unqualified
>> copywriter wannabes who are paid $10 to do them.

>> All this for about $500. Then they try to sell you the "Masters
>> Program" for another $700. Then they invite you to a 3 day
>> "bootcamp" for $2000 - $3000. Then they want you to buy more
>> homestudy stuff for specific fields like financial, health or non-profit
>> copywriting. It goes on and on.

>> At the bootcamp they offer a "job fair" which is nothing
>> more than Michael Masterson's fellow cronies setting up a booth and
>> pretending they are interested in hiring AWAI students.

>> The AWAI web site makes a huge deal out of some student getting a
>> "copywriting job" writing a piece for a local Italian restaurant
>> in exchange for a free meal. Good grief what a load. "He's on his
>> way", they'll say. On his way to what? A spaghetti dinner?

>> And if you seek a copywriting job and you say you are an AWAI grad,
>> you'll be laughed out of the place. Even if you offer to write copy for
>> free (which is one of their big secrets for getting work) you'll be shown
>> the door in a hurry.

>> And why don't the employees at AWAI take their own course and go off
>> to make a six-figure income? They must either be stupid or don't really
>> believe the baloney they are peddling.

>> But if you still think it's worth your time you can often buy the
>> whole program on eBay. One sold last week for $132.

>> And yes, you can quote me and use my messages in any way.

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