FIB - Scams 101

Re: LogoWear Direct

Posted By: J
Date: Friday, November 16, 2007, at 12:47 a.m.(pst)

In Response To: Re: LogoWear Direct (Dennis Bevers)

>> I've heard from a couple individuals who tried and were disappointed
>> with the results. That alone doesn't mean it can't work, but it wasn't as
>> easy as promoted in the brochure. I've read posts on other forums where
>> dealers reported investing $600 or more over a number of months before
>> giving up. I have also read a couple posts from LWD dealers who claimed it
>> was working for them, but with few if any details.

>> If you search the archives here, you will find a thread on LWD from 2
>> to 3 years ago.

>> I've been selling in the promotional advertising industry for 23
>> years, so recognized that number right away. It is remarkably close to
>> figures from ASI, The Advertising Specialty Institute. ASI is a
>> clearinghouse for the entire promotional industry, and they cite $282K as
>> an average across the board for all ASI distributor members. The $282K is
>> gross sales, so after subtracting costs of goods sold, commissions paid to
>> sales force, and all overhead, it would likely be much closer to $120K net
>> income. Also, the "average 'Person" is a distributor, which
>> includes over 15,000+ distributors, from "Mom & Pop's" to
>> the biggest and best in the industry.

>> Here is what I found in the Ohio BBB report online concerning the
>> $282,000.

>> "As of July 13, 2007, the company continues to claim in its'
>> promotional booklet that "the average person takes in $282,000.00
>> cash per year".

>> Claims as to earnings which will be realized from a particular product
>> or service should be based on recent and competent objective data.
>> Companies making claims of potential earnings must be prepared to supply
>> proof.

>> On April 12, 2005 the BBB asked the company to substantiate the
>> earnings claims. To date, the company has not done so."

>> The promotional advertising industry, formerly known as advertising
>> specialties, includes screen printed as well as embroidered apparel as
>> part of their everyday business. Established distributors are represented
>> by approximately 100,000 people currently engaged in sales. I write orders
>> for embroidered or screen printed clothing every month, but do far more
>> volume outside the apparel part of the business, selling lots of ink pens,
>> calendars, coffee mugs, Post-it(R) Notes & scratch pads, stadium cups,
>> magnets, pocket screwdrivers, and other specialty items. The buyers are
>> solicited by phone, mailorder catalogs, internet, and walk-in sales people
>> such as myself.

>> Again, be sure to make a thorough search of the archives here and on
>> other business related forums.

>> Dennis Bevers

Messages In This Thread

• LogoWear Direct
  J -- Tuesday, November 13, 2007, at 10:31 p.m.(pst)
  • Re: LogoWear Direct
    Dennis Bevers -- Wednesday, November 14, 2007, at 12:22 a.m.(pst)
    • Re: LogoWear Direct
      J -- Friday, November 16, 2007, at 12:47 a.m.(pst)

FIB - Scams 101 is maintained by Lesley Fountain with WebBBS 5.12.