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FIB - Scams 101
Re: If we're all selling, who's producing?
Posted By: Dennis Bevers In Response To: Re: If we're all selling, who's producing? (Michael J McMillan)
Date: Sunday, December 16, 2007, at 1:05 p.m.(pst)
>> Dennis, it occurs to me that there's a bit of a disconnect in
>> business. Witness the reply right below yours, from Greg. He's produced
>> something but has no idea, apparently, how to advertise it. MLM seems to
>> involve marketing without a product so often that it becomes hard for an
>> honest MLM to get any headway. I wonder if there's a way to get the two
>> groups together.Michael,
One person not knowing how to market and advertise a product is not universal. The MLM focus on marketing the plan almost exclusive of the products is the norm for the industry. Some sponsors screen out those who want to sell, so that their downline will be forced to focus on recruiting.
The percentage of MLM companies and distributors who focus on marketing the product is in a definite minority. Name those companies that focus on marketing products, and the average person may not even think about the MLM opportunity behind the products.
Examples: Pampered Chef, Tupperware, Watkins, Avon, Mary Kay. For most people, the first thing that comes to mind is the (P.C.) kitchen utensils, (T) plastic storage containers, (W) spices, flavorings, and possibly their pudding, (A) fragnaces and make-up (along with the collectible bottles. Mention Mary Kay and the most likely first image will be the make-up products or the pink automobiles. Add Shaklee and people will tend to think of either the detergents and cleaning products or nutritional items.
Now, try the same with the biggest names in MLM, and the first thing is likely the opportunity, and often in a negative connotation.
So, it's not that MLMers don't understand marketing and advertising, it's that the M & A is all about the opportunity.
Quite different from an individual with a product who doesn't know where to begin with their advertising.
Dennis Bevers
My bizopp that is disguised as work.
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