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FIB - Scams 101
Re: NOW 34 Things About AWAI Michael Masterson SCAM
Posted By: Jonathan Hiatt In Response To: Re: NOW 34 Things About AWAI Michael Masterson SCAM (Monica Day)
Date: Sunday, June 29, 2008, at 2:43 p.m.(pst)
In Response To: Re: NOW 34 Things About AWAI Michael Masterson SCAM (Monica Day)
I must admit that when I initially received the "Can You Write a Simple Letter?" promotion, I was a little skeptical. Ordinarily, I would have thrown it away. Thankfully, I did not. I intend to purchase the course. I have been freelance writing for the past year or so but cranking out magazine and newspaper articles isn't exactly the way to make a living. That's why there's the world of copywriting. But before you purchase the course, I would encourage you to do and keep in mind the following:
1. Google "Bob Bly." Bob Bly is the most successful copywriter in the business. He has authored over SEVENTY books, including "The Copywriter's Handbook" (which I own) and "Secrets of a Freelance Writer: How to Make $100,000 a Year or More" (I own that one, too). Take the time to skim these books. You can usually find them at a decent local library. They will give you an introduction to the business and world of copywriting. Another excellent one is "The Well Fed Writer" by Peter Bowerman. Bowerman, like Bly, and Nick Usborne (a copywriter who specializes in the Web), is not a paid endorser.
2. Bob Bly is a board member of AWAI. He is not a paid endorser. Bob Bly has been writing copy full-time since 1982. I highly doubt someone like Bly, with over twenty years experience in the business, would sit on the board of AWAI if he didn't personally believe in the merits of the program. I think if anyone had a bull**** detector, it would be him.
3. Read David Ogilvy's books on advertising. A little dated but still useful.
4. Yes, there ARE people who have benefited from AWAI's programs who are professional copywriters. And they DO have websites.
5. Having a degree in marketing or advertising is NOT a prerequisite to being a successful copywriter. Many have degrees in liberal arts (I have a background in English from the University of Minnesota).
6. I contacted the local BBB and AWAI has an exemplary record with the bureau. Go see for yourself. Just do a Google search. It has been my experience that businesses that AREN'T members of the BBB are usually much more suspect. People like the assurance that comes with purchasing a product or service from a BBB member.
7. What does concern me a little bit about copywriting (and Bly echoes this concern) is that copywriting seems to be more of a "business opportunity" than a profession. And that may very well be true. But anyone who can write clearly and concisely---and convincingly---can make a very good living writing copy for clients of all sizes (and NO, your pay doesn't come in the form of a spaghetti dinner).
8. AWAI makes it very clear that they are NOT an accredited institution of higher learning. No different from Stratford Career Institute. I think a lot of people look to AWAI to supplement their existing knowledge. But AWAI CAN get you started. Completing a college degree, of course, DOES make a huge difference but as I said before, it need not be in marketing or advertising. I believe Bly has an engineering degree.
9. AWAI does not equivocate about their money back guarantee.
10. Why don't you simply order it and see for yourself? And regarding testimonials, the claim that they all consist of relatives of Michael Masterson is nefarious. Unless he has over three hundred close relatives (the number of testimonials on AWAI's site). By the way, testimonials must be used with a person's consent for legal liability reasons.
And, yes, Jonathan Hiatt is my real name. Hiatt Communications, LLC is the name of my freelance writing business in Minnesota (just look it up on the Secretary of State website if you're that skeptical). I don't believe "flame wars" serve any useful purpose. I can't speak for everyone, but I have better things to do with my time. Like write.
Messages In This Thread
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And finally, all you scammers out there will do well to remember that TRUTH IS AN ABSOLUTE DEFENSE against charges of libel, defamation, and slander... so if you're operating just a hop, skip, and jump ahead of the law, you might want to think twice before doing anything stupid... (AND SHAME ON YOU!!).