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FIB - Scams 101
Re: So he talks a good talk
Posted By: Peter In Response To: So he talks a good talk (Bill, the Roadie)
Date: Saturday, March 21, 2009, at 9:08 a.m.(pst)
In Response To: So he talks a good talk (Bill, the Roadie)
I haven't seen this particular teleseminar. But I can pick up a distinct lack of trust about and disdain for sales, marketing and copywriting.
AWAI and its ilk are about sales, marketing and copywriting. That's their purpose.
I understand the lack of trust. No one wants to feel manipulated. Sales, marketing and copywriting are all about manipulation. They get your attention when you don't want to give it. They suck you in when you'd rather not be sucked in. They create a desire in you so strong that you buy something you would never have bought.
But, like it our not, that's what makes this economy function. Sure it sold over a million Pet Rocks. But it also sells cars, computers, food, medicine and all the other things that makes the economy function. It creates donations to worthy charities. Without this psychologically manipulative practice our whole economy would not function. People who are not on the sales firing line don't understand this.
Selling products with bogus claims that are not true is against the law. And highly unethical to boot. But creating desire, telling compelling stories of success, painting evocative pictures, stressing the benefits, empathizing with your pain and struggles, creating hope where there was none, creating a sense of urgency, making your heart race, these may be manipulative, but they are not only legal, they're necessary if a modern business is going to succeed.
So try to look at selling and copywriting from this light. Copywriting has come to the web. And from the perspective of many businesses struggling to make money, it's long overdue. I understand how the non-copywriters who used to write all the copy on the web might resent this. But it's here. The web has grown up. It's still democratic (at least for now). But it's also become a legitimate and powerful marketing tool.
>> And on the strength of his claims - verbal claims - you decided it was
>> a fantastic opportunity and wanted to jump right in and make it rich. OK.
>> It's a free country.
>> Oh, I see - it wasn't a $200 program after all? Or $200 is beyond what
>> you can invest right now. No matter, if it's so good, you're obviously
>> going to do it for free and try the concept, whatever it is.
>> Let us know how that works out for ya. It's the only way we ever know
>> for sure. When somebody tries something and it succeeds. What isn't
>> acceptable as proof is claims, hype, and enthusiasm alone. Oh, but that's
>> all you managed to bring back. As I said - try it, get the proof, then
>> have a show and tell session to share the proof.
>> I see nothing that's been checked out here. I'm very down on hype,
>> smoke, mirrors, and manipulative teleseminars (and TV infomercials). In my
>> business (semiconductors) we have a saying - "In God we trust - all
>> others bring data." I'm eagerly awaiting data. Or some idea of how
>> much profit per hour of effort this program can bring in. Don't see it
>> yet. Sorry.
Messages In This Thread
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