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FIB - Scams 101
Re: All Responders: Do You Truly Understand Direct Response Marketing?
Posted By: Sucker In Response To: All Responders: Do You Truly Understand Direct Response Marketing? (Tom Brownsword)
Date: Monday, August 17, 2009, at 2:57 p.m.(pst)
Direct Response Marketing = SCAM
Note the use of classic Masterson tics - general statements that are not promises but imply a promise of success: "I know someone who....." and "I'm extremely happy" and "I got a bargain" and "lots of people do make good money copywriting."
"Weigh you words before submitting - we all appreciate it." Who We? Employees of AWAI? Early to Rise? Agora?
Certainly the public which has been deceived by your scam, er, direct response marketing campaign.
>> Yes. It's called direct response marketing (and Agora is one of the
>> more successful companies). And direct response marketing relies on
>> copywriters.>> Been around for a century. Claude Hopkins perfected it before 1930 and
>> others have been tweaking it ever since.>> Quite profitably, I might add... I know of one guy who bought a
>> mansion in The Hamptons (on Long Island) using the profits from just one
>> control package (a sales letter that gets the best response and that other
>> copywriters try to beat. Of course, it took this guy over 20 years to get
>> to that point!). Think "millions".>> And if you want to build and run an Internet-based business, you might
>> as well learn it. Or at least learn how to recognize it for when you
>> outsource it to people like me...>> Oh, and that Hopkins guy? Wrote a book called *Scientific*
>> Advertising. It's a science. There's a right way to do it and a zillion
>> wrong ways to do it. That's why it all starts with "trade your name
>> and email for a free report". It works.>> Took me a long time to come to that realization, but once I did
>> realize it, I decided to learn copywriting.>> And yes, there are lots of cheats and crooks out there. There are also
>> lots of straight and honest people who load their sales letters with
>> honest, overwhelming, and FACTUAL proof and ensure that the product over
>> delivers when it comes to value. I just paid about $2,000 for such a
>> product and feel as if it was way underpriced. The seller kept every
>> promise in the sales letter, PLUS threw in a bunch of other stuff that he
>> didn't mention. I'm extremely happy and think I got the bargain of the
>> century (of course, there are still 92 years to beat it...).>> (And we won't talk about the cheats and crooks who are called
>> "customers", like the ones who buy and process chargebacks every
>> single time... In other words, dishonesty isn't limited to this field by
>> any means.)>> It's not a scam. It's been around for about a century. Perhaps you
>> don't like it -- but your dislike of something does not make it a scam.>> And yes, lots of people do make good money from copywriting, and it is
>> possible to make over a million a year doing it (but you aren't going to
>> do so overnight). I plan on using it to eventually replace a rather large
>> income from my current job (as a general rule, I don't make my actual
>> income public, so please don't ask).>> Thanks for listening,
>> Tom>> P.S. -- Please understand that some of the helpful people here
>> actually make money on the Internet and use these methods in an ethical
>> manner. Please be considerate and weigh your words before submitting;
>> we'll all appreciate it.
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