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FIB - Scams 101
My experiences: Michael Masterson/AWAI Copywriting Course Scam
Posted By: Elf Jackson In Response To: Michael Masterson/AWAI Copywriting Course Scam (Jim Wilcox)
Date: Friday, December 11, 2009, at 1:36 a.m.(pst)
In Response To: Michael Masterson/AWAI Copywriting Course Scam (Jim Wilcox)
I can only give you my experiences ... I bought the AWAI course a few years back, also BootCamp DVDs. Not the Master's, Inner Circle, blah blah, blah.
Of course these guys have a back-end and a sales funnel, that's just common sense. Doesn't bother me, but I don't feel like I need to buy everything they produce or attempt to sell me either.
Have I made $100,000? Nope? Have I worked the business really, really hard? Nope. Have I made any money at all from copywriting? Yep. Have I made my money back for the course? Yep. Have I made my money back for the bootcamp DVDs? Yep. Would I have made that money without buying their stuf? Probably not.
Do I think AWAI is a scam? Nope.
I read an enormous amount about marketing and copywriting. I think you could probably learn to write decent copy by just examining the offers you receive every day by email or hard copy, and trying to work out what the writers are trying to do. However, I found AWAI put the process in a model I could understand.
I have just purchased the 2009 Bootcamp course, and listened to one session while out walking this evening. I reckon there is some ideas in the 90 minutes that I can use in my next promo. I also reckon I could have learned the same thing from a recent promo for a bond investment newsletter, but I don't think I would have recognised what the letter writer was doing without having listened to the aWAI session.
Sooo ... I think I have my money's worth very comfortably. $100,000? Not even close. Does that make it a scam? Depends on your point of view. Honestly, I haven't worked it that hard, but I haven't found it that hard to get clients either.
Check out some of the sales letters on Clickbank. They are lamentable. If you can't write better than those, give it away. I found value in the model of AWAI, and I have made my money back for the course.
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