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FIB - Scams 101
Re: The DBN Marketing System
Posted By: Charles In Response To: Re: The DBN Marketing System (jimg)
Date: Friday, November 25, 2011, at 3:47 p.m.(pst)
No, I'm not doing anything for DBN's PR. I've promoted hundreds of products in many markets and analyze a lot of the direct mail that I receive, including DBN's. I use them to learn from as they are part of my swipe file.
I've read through the whole thread and Jimg, I understand that you don't consider the guides or leads products (although they are). Products can be tangible or not.
If you think that all MLM's are scam, then I have nothing else to say on the matter since that's more of a difference of opinion that we don't share.
About recycled leads, they don't seem that great, but they do work. Online, people swap databases for emails (JV's / email swaps) and there is a lot of overlap. Even though that's the case, many people need to see a message several times before they actually take action.
That's not just for Biz Ops, but for many offers that are promoted. With that being said, repeated exposure does work and so I have no issues with leads that overlap or are recycled. With direct response, you're not realistically expecting that most people will go for an offer. If 1 or 2% do, that's great and that's been the nature of the business for well over 100 years.
I do agree about what you said though Jimmy, the whole idea of the DBN cleaning out there leads through it's members efforts. Yeah, that's good for DBN, but not much of a benefit for it's members. In any case, the main thing is what's the bottom line?
If a member is able to generate a profit (make more than what's spent on membership and marketing) and it continues to grow through the structure, then the system is working...and you won't see that after spending several hundred dollars in most cases. With low cost direct mail systems, it can take thousands of mailers before you break even. That doesn't seem great, but most businesses aren't in positive cash flow during the first few years...so nothing new there.
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