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FIB - Scams 101
Not all leads are equal
Posted By: Mel. White In Response To: Re: The DBN Marketing System (Charles)
Date: Friday, November 25, 2011, at 5:49 p.m.(pst)
In Response To: Re: The DBN Marketing System (Charles)
>> About recycled leads, they don't seem that great, but they do work.
>> Online, people swap databases for emails (JV's / email swaps) and there is
>> a lot of overlap. Even though that's the case, many people need to see a
>> message several times before they actually take action.
There's a couple of things to consider:
* those lists are not only recycled, but some of them contain made-up names. Your efforts go into the spam folder. I see lots of them for the FIB site in the spam folder, sent to firstname.lastname@example.org and others.
* They're not correctly targeted. The FIB email gets some rather inane spam designed for large companies (temporary staffing opportunities) -- so clearly they're missing their target and a wrongly directed email has "this company is a failure" written all over it.
* bad leads can lead to spam complaints. This can cause you to lose your affiliate status OR it could cause your ISP to cancel your account (this does happen when your email spams a "white hat spambuster"... and there are a number of poisoned lists out there.
* If you're reselling it to people, you're putting your integrity on the line. If they're "fail" lists, the word gets around.
>> If a member is able to generate a profit (make more than what's spent
>> on membership and marketing) and it continues to grow through the
>> structure, then the system is working...and you won't see that after
>> spending several hundred dollars in most cases.
True of untargeted or old or harvested lists. I have done mailings for charitable organizations, and they have lists that generate up to a 10% return. Pros can't afford to pump effort into ineffective lists.
>> With low cost direct mail
>> systems, it can take thousands of mailers before you break even. That
>> doesn't seem great, but most businesses aren't in positive cash flow
>> during the first few years...so nothing new there.
Again, there are ways of targeting direct mail (I've done this) and it gets a decent return. As most internet marketing experts recommend, you are FAR better off creating your own list than purchasing multiply recycled addresses.
Your mileage may vary.
Messages In This Thread
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