Start Learning in Minutes!  Downloadable Special Reports on Marketing & Writing by Marcia Yudkin

The following special reports are now available in downloadable PDF (Adobe Acrobat) format.  (If you don't already have the Acrobat Reader program on your computer, you can download it for free here.)  Instead of waiting for books or audiotapes to be delivered by mail, you can be reading and learning within minutes. 

For payment, we accept Visa, MasterCard and American Express.  All downloadable reports carry a money-back guarantee if you are not satisfied.

After completing your order for one or more of these special reports through our secure-server order form, look for an email within the next few minutes with downloading instructions. 

Your order for special reports will show up on your credit-card statement under the name "Creative Ways."  Please let me know if you encounter any problems with the ordering process.  Your satisfaction is guaranteed with these, as with any of my products.

73 Ways to Describe a Widget: Never Be Brain Dead Again When Having to Write Catalog Copy or Sales Material.  Overwhelmed by the task of describing 17 (or 1,777) products so they sound distinctive and tantalizing?  This how-to manual and brainstorming guide comes to the rescue, with the keys to effective product descriptions for print or online catalogs or sales pieces.  35 pages, $29.95, in PDF (Adobe Acrobat Reader) format. More info. Order now.

Shorter:  Say It in Fewer Words.  Eradicate wordiness.  Learn how to get your point across in one page or how to satisfy a strict word count for magazine or newsletter editors.  Find out how to identify and cut repetition, eliminate excess verbiage, make your point fast and convey a wealth of facts in a small space. Includes four exercises to practice shortening techniques, then compare your more concise version with mine.  My longwinded clients asked for this!  38 pages, $29.95;  PDF (Adobe Acrobat Reader) format.  More info. Order now.

Convert Your Articles to News Releases. Got an archive of articles? Convert them into press releases for a three-pronged second round of business visibility:  a good shot at media exposure;  new readers for your content;  and increased web traffic.  Find out how to take general article 
content, relate it to a trend, package it as tips, connect it to an event or tie in to the season.  Then discuss your chosen angle in a sizzling press release. Includes four before-and-after examples of this conversion.   
31 pages in PDF (Adobe Acrobat Reader) format, $29.95. Order now.

Do-It-Yourself SEO:  16 Simple Tweaks That Increase Search Engine Traffic to Your Web Site.  Frustrated by all the hard work you've sunk into your site without receiving an adequate payoff?  You may have overlooked some steps that help ensure the whole project becomes profitable.  Follow these instructions step by step to make changes that help pull more search engine traffic to your site.  19 pages in PDF (Adobe Acrobat Reader) format, $29.95. More info.  Order now.

10 Steps to a Lucrative Lead-Generating Letter Campaign.  Learn step by step how to rustle up customers by sending out compelling, results-getting letters. First determine your target audience and locate a list of prospects, then craft an offer, and so on through polishing, proofreading and sending it out. Includes 10 sample letters and commentary on the different strategies they exemplify, from a variety of business-to-business and business-to consumer industries. 40 pages, $39.95, in PDF (Adobe Acrobat Reader) format. More info. Order now.

Inspired! How to Be More Original, Insightful and Productive in Your Work.  Strategies for heightened creativity, based on years of interviewing, testing and research.  Learn how to tune into your intuition, set up your environment to facilitate insights, change your routines for improved productivity, put more pizzazz into your communication, engineer stress out of your life, and much more.  183 pages;  $39.95;  PDF (Adobe Acrobat Reader) format. More info. Order now.

Marcia's Makeovers:  24 Press Releases Transformed from So-So to Sizzling.  Learn how to do your own press release makeovers with this collection of two dozen before-and-after samples and commentary.  Discover how to distill your message so that it captures attention right away in a media gatekeeper's inbox.  See how to bolster credibility and eliminate things that annoy editors and producers.  93 pages;  $69.95; PDF (Adobe Acrobat Reader) format.  More info. Order now.

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Powerful, Painless Online Publicity.  This comprehensive, practical report spills the beans on the creative tactics that effectively spread your message online.  After reading its tips, you'll have fun plotting publicity stunts, contests, quizzes and giveaways and using Internet tools to contact the media, who get the word out for you. Includes three before-and-after news releases and guidance on writing, targeting and delivering PR.  150 pages;  $69.95;  PDF (Adobe Acrobat Reader) format.  More info.  Order now.

Turn Any Letter Into an Irresistible Sales Generator.  Nothing gives your business a more powerful shot at a sale than a well-crafted sales letter.  This unique compilation of "before" and "after" letters demonstrates through 23 full-length examples the techniques used by top copywriters.  Study it and try your hand at rewrites before absorbing the analysis and revisions, and browse the final versions again and again for inspiration and marketing ideas.  More than 170 pages, in three parts;  $97.00;  all in PDF (Adobe Acrobat Reader) format.  More info. Order now.

101 Ways to Turn Content into Money.  If you have expertise or written or recorded material, learn how you can reformat, reshape and resell your intellectual property many times over.  Creative delivery ideas include slicing and dicing your content into pieces, consulting on your expertise for Hollywood, signing up subscribers for it, selling condensed or translated versions, setting it up behind a password on the web and much more - more than 100 ways, with examples and how-to resources.  88 idea-packed pages;  $95.00;   PDF (Adobe Acrobat Reader) format.  More info. Order now.

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Secrets of Mouthwatering Marketing Copy.  Having trouble persuading people to buy?  More dramatic, credible and enticing wordsmithing does the trick.  This report reveals hard-to-find principles from a master marketer's toolbox, including guidelines and checklists for offers, bullets and testimonials.  Then you'll be set to sell, sell, sell!  90 pages, plus two free bonus reports;  $95.00;  PDF (Adobe Acrobat Reader) format.  More info. Excerpt. Order now.

Profiting from Booklets & Special Reports.  Whether in print or digital form, practical information that solves an immediate problem can sell at prices way out of proportion to its size.  Find out which formats have the highest perceived value, precisely how to create an information item to be printed or downloaded and what to do to market it.  You may be sitting on content that could earn you a bundle sooner than you'd expect!  82 pages;  $95.00;  PDF (Adobe Acrobat Reader) format. More info. Excerpt. Order now.

132 Ways to Make You or Your Business Newsworthy.  Say good-bye to boring product releases and say hello to a successful media blitz with these creative mind-ticklers.  Discover 132 angles that earned other businesses press or broadcast coverage and could work for you too.  Includes a sample successful press release and a directory of press release distribution services and media contact information sites.  18 pages;  $19.95;   PDF (Adobe Acrobat Reader) format.  More info. Order now.

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Sample Marketing Plan for a Non-fiction Book.  If you're releasing a new non-fiction book or need ideas on how to revive the fortunes of one that's been out for a while, use this one-year, month-by-month marketing plan as a model.  Discover creative ways to reach potential buyers as well as a feasible timetable for generating sustained attention for a book.  Tame all those "Should I?'s" into "To-do's"!  24 pages;  $95.00;  PDF (Adobe Acrobat Reader) format.   More info.  Order now.

No More Writer's Block!  Become a Prolific Writer.   Devise a customized-for-you creative process by understanding five elements of discipline and five elements of inspiration.  Learn five exercises that enable you to create raw material for your writing quickly and effortlessly.  Included in the audio program Become a More Productive Writer, or available separately.  25 pages;  $19.95;  PDF (Adobe Acrobat Reader) format.  Order the report now.

So You Want to Write a Book.  A book by you from a major publisher is a hard-to-beat credibility booster, and a self-published volume can create lucrative extra income.  Learn your publishing options, whether you need an agent and how to get one, how and why to write a book proposal and more. Adaptation of a seminar presented to more than 100 audiences throughout New England. 72 pages;  includes sample successful proposal;  $39.95;  PDF (Adobe Acrobat Reader) format.  More info.  Order now.

Further Details on Special Reports

132 Ways to Make You or Your Business Newsworthy

Stuck on how to interest editors, reporters and producers in your business?  This brainstorming tool lists no less than 132 ways individuals and organizations caught the eye or ear of the media, including:

• Concocting an interesting characterization of yourself (Rick Davis of Temple, NH, created the Institute of Totally Useless Skills)
• Piggybacking on the news (One summer, anything about sharks appeared timely)
• Agreeing or disagreeing with newspaper columnists by writing them (Many use or mention their mail in their column)
• Breaking a record (The Guinness Book of World Records sells 1 million copies per year)
• Placing ads in unlikely places (Bathroom stalls, inside fortune cookies)

Besides 132 tantalizing ideas that worked for others, for just $19.95 you get a sample press release and descriptions of publicity services and media contact lists available online.

132 Ways to Make You or Your Business Newsworthy: Order now.

No More Writer's Block!  Become a Prolific Writer

Here are some additional things you'll learn in this 25-page, $19.95 special report:

• Why prolific writing doesn't require fast writing
• Why sheer discipline doesn't produce good writing
• How to invite and channel inspiration for creativity on command
• Why too much time to write can be almost as much of a curse as too little
• What incubation is and how it contributes to productive writing
• How to capture fleeting thoughts for use in your writing
• When to take breaks from writing and for how long
• How to use past successes to build an idiosyncratic writing process
• How and why a dialogue with your unconscious mind can help
• What to do to organize ideas quickly and well

No More Writer's Block!  Order now.

So You Want to Write a Book

Here are a few of the insights into the publishing industry and your own writing project you'll get in this 72-page special report ($39.95) adapted from a popular three-hour seminar:

• Six fundamental questions you must answer about your book project before you can profitably get it published
• Pros and cons of large publishers, small presses and self-publishing
• How the money works in traditional publishing
• When you need an agent, when one is optional and how to find one
• Ways to increase the odds of successful publication
• Why and how to write a book proposal
• Which rampant formatting mistakes to avoid in proposals and sample material for agents and editors
• The 10 most common reasons for rejection of a book, and how to understand what editors and agents say in a rejection
• Options to consider if you have material for a book but not the time or skill to write it
• Checklists and resources that help you succeed in your publishing project

So You Want to Write a Book:  Order now.

Profiting from Booklets & Special Reports:  More info.

Secrets of Mouthwatering Marketing Copy:  More info.

Powerful, Painless Online Publicity:  More info.

Turn Any Letter Into an Irresistible Sales Generator:  More info.

Marcia's Makeovers:  More info.

101 Ways to Turn Content into Money:  More info.

73 Ways to Describe a Widget: More info.

10 Steps to a Lucrative Lead-Generating Letter Campaign: More info.

All downloadable reports carry a money-back guarantee if you are not satisfied.

View Your Shopping Cart or Check Out Now