Every start-up requires a unique strategy to become successful due to which people work in partnership to gain new ideas. Due to the rising competition, people need to launch new and innovative products and services in the market as it will help in influencing the consumers towards the services of the organization. While working in the partnership it is important to have proper communication and collaboration so that effective decisions can take place which can further help in achieving the goals of the organization. In this article, I am going to discuss the real stories of friends who have started the business from home and become successful.
Friends Who Built Home Businesses Together: Real stories
Starting the business with the friend has always been a delicate and exciting experience for the people who are planning for a start-up. When you start the business with your friends then all the roles and responsibilities are distributed equally among both of you which helps in reducing stress and helps in effective decision-making. There are various businesses that have been started by friends and have become successful now. The reason behind the success of the business is the hard work that they have put into setting up the business.
Airbnb
Airbnb is one of the popular online platforms that was established by the contribution of three friends who were roommates Nathan Blecharczyk, Brian Chesky, and Joe Gebbia. Nathan Blecharczyk has moved to San Francisco and has used Craigslist so that he can find the roommate and he found Joe Gebbia as his roommate. After some time Brian Chesky who was the college friend of Joe Gebbia also shifted with them and later on they became close friends. The idea to launch Airbnb has been decided they all three friends after analyzing the shortage of the hotel in San Francisco due to which they decided to create a website that can help people rent space in the apartments of other people.
They have turned their own apartment into lodging by enhancing their living room which has captured the interest of the people who were looking for a comfortable place to spend time with their friends and loved ones and increased the popularity of their business ideas due to which after eleven years Airbnb has made them billionaires and has become one of the popular sites that has been used by the people around the world.
The marketing strategies that are used by the owners are also one of the reasons behind the rising demand of the organization it helps in developing the distinct image of the business in the market. Airbnb provides excellent services to consumers with all the required facilities which has increased its popularity in the market. The organization is continuously innovating its services which helps in enhancing the demand and profitability of the business in the market which will further help in the long-term success and growth of the organization.
Warby Parker
Warby Parker is one of the popular online retailers of sunglasses and prescription glasses. The business was started by four friends Dave Gilboa, Neil Blumenthal, Jeffrey Raider, and Andrew Hunt. All four friends shared common issues regarding the high prices of prescription glasses when they were at grad school in Pennsylvania. After analyzing the high prices they have decided to sell the best quality of inexpensive glasses through online places and decided they their friendship will not be affected due to their business.
After its launch in 2010, Warby Parker was valued at $1.75 billion in the year 2018 with funding of around $ 300 million. For the success of the business effective planning is very important as it helps the business to gain success and growth in the market. Every consumer in today’s world requires good quality products at lower prices and the owners of Warby Parkerunderstand this due to their personal experience that helps them in becoming successful entrepreneurs.Providing quality products at lower prices has attracted the attention of the consumers which has increased the sale of the products and helped them in earning good profit.
Thrillist
The Thrillist is the most popular online media website in the world it covers restaurants and local events around the country. The company was formed by two friends which are Adam Rich and Ben Lerer. After completing their graduation from Pennsylvania University they moved to New York and both of them hang out very often. One night they were having a beer on the roof of Rich and were complaining about the jobs while Lerer was getting ready for the date they decided to launch Thrillist.
Lerer got frustrated as he could not be able to decide where to go on the date due to the lack of advice available on the online platform. They both decided to visit the restaurant in the city and tried different items and after that, they started writing articles on them till the time their site grew and now it has become the popular media group. The website provides information as per your preference which helps in enhancing the brand image in the market and also helps the company to influence the consumers more effectively towards the services of the organization. Every individual looks for a place on an online platform before visiting which has increased the popularity of Thrillist and has also made Ben Lerer and Adam Rich the successful entrepreneur.
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